Getting found on Search Engines like Google and Bing continues to be one of the main concerns of pastors, churches, and non-profits as they seek to use their websites most effectively.
I've been reading a book called Inbount Marketing by Brian Halligan and Dharmesh Shah. One of the key things they talk about is continuing to update your site with remarkable content. That is content that others will read and remark upon. Your Search Engine Rank increases dramatically when other sites refer to yours because of your content. One of the best ways to produce good quality content is with a blog, and it's a good idea to put the blog on your front page, not hidden back in the site. With a blog written by your Pastor, church leader, or Non-Profit chairman or leader, search engines will notice that your page is not just static, and so will people. They will come back again and again, especially as they find it's worth coming back.
Yes it is difficult for pastors, church leaders, and others to find time to write a blog. But everyone is busy these days, and it is increasingly important to meet people on the internet, because that is where they are at a lot of the time.