Many of us older than 35, and many younger than 35 as well, hesitate to make the time investment for Facebook and other Social Networking sites. While we may be a little interested in what all our highschool friends are doing, we have enough going on in our lives that we just don't feel we need to add another layer of community. And, maybe more to the point, we've gotten along without Facebook so far in life and we're comfortable enough. We don't really want to learn the rules and how to get along in this new social networking subculture.
But, whether we want to or not, it's time to dive in and learn something new. Of course, many pastors and churches will stay away from Facebook and do just fine, but those that do learn and work at it will find a new way for communicating to church members. Not all church members, but many church members are on Facebook, building farms in Farmville, joining groups, making it a regluar part of their day. It has become a great way to network people, to quickly let them know what is going on. It's like a coffee shop that people visit everyday, if you put your news there many people will find it, both people inside your church and outside your church.
It would be nice if technology always made life easier and simpler. Often it does, but just as often it adds complexity, forces us to learn new things if we are to keep up. But, if we learn them, we find new opportunities and advantages.
